Spanish Culture - Key Concepts and Values

Spanish (Hispanic) culture / etiquette / business practices

Present-day Spanish culture, deeply rooted in tradition, has been carved by the many outside influences the country has endured throughout its long history. Spain's diverse and unique regions are not only geographically and climatically different, but form an eclectic blend of personalities and identities. Appropriate and effective business etiquette in Spain can only be successfully applied through an understanding of this well-developed and highly elaborate culture.

Spanish culture – Key concepts and values

Face - Spanish culture places a large emphasis on personal pride. Therefore, causing loss of face through criticism or embarrassment should be avoided at all costs. During business meetings, for example, it is essential that your presentations are comprehensible in order to avoid any embarrassment that may occur from possible misunderstandings.

Individualism – In terms of personal attributes, individualism is highly valued in Spain, along with an emphasis on character and social status. When doing business in Spain, you will find that individualism is particularly predominant in management, where Spanish managers are less inclined to favour group decision making and team orientation.

Uncertainty Avoidance – This is a vital element of Spanish culture that refers to the cautious approach the Spanish take towards new ideas. In Spain, individuals tend to avoid ambiguity, but often accept a familiar risk situation.

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